Cancelled Installation Concept

 

 

Installation concept that was green lit then sadly cancelled due to 2020's perfect sh** storm. Naughty Dog / MediaCom asked for a unique, emotive and totally analogue concept to advertise the launch of The Last of Us Part II. The river Thames becomes an augmented canvas with a life sized sculpture of the game's hero, Ellie on a floating structure hidden under the surface. Isolated and alone, the high tide gives a sense of serenity to this defiant island of resistance. As the tide recedes, Ellie descends down towards a swarm of enemies, both human and infected, placed on the river bed surrounding her, all poised in attack.