Cancelled Installation Concept
Installation concept that was green lit then sadly cancelled due to 2020's perfect sh** storm.
Naughty Dog / MediaCom asked for a unique, emotive and totally analogue concept to advertise
the launch of The Last of Us Part II. The river Thames becomes an augmented canvas with a life
sized sculpture of the game's hero, Ellie on a floating structure hidden under the surface.
Isolated and alone, the high tide gives a sense of serenity to this defiant island of resistance.
As the tide recedes, Ellie descends down towards a swarm of enemies, both human and infected,
placed on the river bed surrounding her, all poised in attack.